{"id":2645,"date":"2021-03-18T04:00:00","date_gmt":"2021-03-18T04:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/core-web-vitals-seo-jwplayer\/"},"modified":"2023-02-06T13:49:37","modified_gmt":"2023-02-06T18:49:37","slug":"core-web-vitals-seo-jwplayer","status":"publish","type":"post","link":"https:\/\/jwplayer.com\/blog\/core-web-vitals-seo-jwplayer\/","title":{"rendered":"How JW Player Helps Publishers Succeed with Google\u2019s SEO Update on Core Web Vitals"},"content":{"rendered":"
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We know how important SEO is to online publishers, which is why at JW Player, we\u2019re always working to optimize our player and make sure it works according to SEO best practices\u2014and in surprising ways to make publishers\u2019 jobs easier!<\/p>\n<\/p>\n

In the past, Google has relied solely on analyzing a page\u2019s performance based on a single page load by a bot simulating a human user. Going forward, Google will move toward data from real users\u2019 experiences on the page. Last year, Google released three new metrics<\/a> that it\u2019ll start using in search ranking beginning summer 2021.<\/p>\n<\/p>\n

Why Core Web Vitals matter<\/strong><\/h2>\n

Performance won\u2019t solely be based on lab data anymore (like testing in dev tools), so publishers will have to monitor performance over time, as more user data is incorporated. As with any Google algorithm change, third-party vendors may have an impact on page performance, which is why JW Player is proactively addressing technical issues to improve performance.<\/p>\n<\/p>\n

What are the new Core Web Vitals<\/strong><\/h2>\n

The Core Web Vitals are three lab metrics that will be using user data signals going forward. These take into account user experience in addition to existing search signals such as mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. The Core Web Vitals account for loading, interactivity, and visual stability.<\/p>\n<\/p>\n

\"Google<\/p>\n<\/p>\n

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  1. Largest Contentful Paint<\/strong> (LCP) measures how long it took the largest image or text block at the top of the page to load, which should take no more than 2.5s<\/li>\n
  2. First Input Delay<\/strong> (FID) measures how quickly the page responds after you interact with it, like clicking a link or tapping a button, which should take no more than 100ms<\/li>\n
  3. Cumulative Layout Shift<\/strong> (CLS) tallies the number and magnitude of times when the page content shifts while you\u2019re there, which can often make you lose your place. To do this they created a scoring system, and your page must receive a score of no higher than 0.1 averaged across users<\/li>\n<\/ol>\n

    How JW Player affects SEO<\/strong><\/h2>\n

    JW Player\u2019s web player performs well in Google page performance testing when implemented optimally for SEO. We evaluate changes in Google\u2019s ranking algorithms and optimize when it makes sense to do so. We also triage and fix issues on an ongoing basis as reported by customers. Our account team is always available to advise publishers on optimal page SEO.<\/p>\n

    Because here at JW Player we have such an excellent, industry-leading product thanks to our amazing web player team, we\u2019ve always taken great pains to maintain a performant, lightweight player that when implemented optimally generally does not have a big impact<\/strong>, including:<\/p>\n